What China can teach us about selling EVs by the truckload

What China can teach us about selling EVs by the truckload


In spite of the pandemic, world profits of electric powered automobiles (EVs) improved by 43% in 2020. Total EV revenue in China ended up 1.3 million, an improve of 8% when compared to 2019, and 41% of all EVs offered globally. Nevertheless Europe marketed more than China for the initial time since 2015, China is nonetheless the world’s biggest national current market for EVs.

The ideal-marketing EV in China is not Tesla’s Model 3, but the little Hongguang Mini EV, produced by SAIC-GM-Wuling Automobile, a joint venture involving China’s point out-owned SAIC Motor, US carmaker Typical Motors and an additional Chinese business, Wuling Motors.

The conglomerate positions the car as “the People’s Commuting Tool” in its marketing, with a starting off selling price of 28,800 yuan (about US$4,485, or £3,200) and a entirely charged driving vary of 120km. Considering the fact that its debut in July 2020, the Hongguang Mini EV has offered above 270,000 units and was the best-offering EV globally in January 2021.

Credit history: Reuters/ Alamy Stock Picture